About us


SIRA is a young fashion brand based in Milan, Italy who wants you to stay yourself and bring your originality to the world The label is brought to life through clean lines, sophisticated shapes with minimalistic style, impeccable tailoring and the latest fabric technologies. It balances the simple luxury with rebellious character. Classic mixed with modern. Designer inspired by nature, music and arts is bringing the idea of clothes as a whole unique continuation of nature and art
    Sirarpi Avanesova

    “I’m realizing the ideas and not just clothes: the ideas of happiness, of self-confidence, of love and peace.”

    Sirarpi Avanesova
    Creative Director
Spring Summer Presentation
Watch the video about our new products presented in Barcellona Fashion Week
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